Fundraising
While some placement agents may take on upwards of 20 clients at a time, many competing with one another's strategy and definitely competing for airtime with sales professionals, WHR gives undivided client attention and focus to assure speed and execution getting commitments faster and with greater certainty. WHR recognizes time is precious and does not fill calendars with useless meetings, and as a result fundraises are efficient and meetings are impactful and necessary.
Fundraising Built for Alignment, Not Overhead
Most placement agents operate with massive teams and even bigger fees. A typical firm raising $200M might charge a 1.5–2% fee—roughly $4 million—paid out entirely in cash. That money goes toward supporting dozens (sometimes hundreds) of people, layered processes, and regional silos. WHR Capital is different.
One Person. One Point of Contact. Total Alignment.
Will leads every mandate personally, no handoffs, no bloated teams. That means fewer fees, faster execution, and a fundraising partner who’s fully accountable. But it’s not just about efficiency. It’s about alignment.
WHR's Model: Cash + Equity = Better Results
Let’s say WHR raises $200M for a client.
Standard Fee: $4M (based on 2%)
What Large Firms Do: Take it all in cash, typically over 2 years
What WHR Does:
Takes half in cash: $1M in Year 1, $1M in Year 2
Rolls the other half into equity alongside investors, over 5 years
This hybrid model reduces immediate overhead for clients while giving Will long-term skin in the game, aligning his outcomes with investor success.
Why It Matters
You will see WHR putting real capital to work alongside you and your team, not just collecting fees and walking away. The goal is to deepen trust, and improve optics on fund P&L. In our world, credibility and relationships drive outcomes, and at WHR Capital, the currency is trust.
